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The Power of Thank You

By Heidi Caswell on August 10th, 2006

I send out thank you cards often. Once they’ve been sent out, I forget that I’ve sent the card. Sometimes you don’t have a snail mail address, so I’ve dropped an email note of appreciation. You’ve ever visited someone’s website and something they wrote made you stop and think, left an impact on their life. How about a teleseminar, forum post, etc. We expect a thank you note when a physical gift is given such as a birthday or wedding present, but imagine how the recipient feels when they get an unexpected thanks.

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I Love Referrals

"Can I recommend a good plumber?"
"Who do you use for your doctor? Do you like him?"
"Who did your web design? I love it!"

Is it just me, or are word-of-mouth referrals THE BEST way to find good help? No other form of advertising works as well. As business owners, we know this, too. We want to be remembered for the great service we provide, and we cherish the referrals that others send our way. Simply put: referrals really help us out. But how do we encourage people, without seeming pushy or overbearing, to remember our names and recommend us to their friends?

What if there were a strategy for "helping along" those referrals that you need to grow your business? So that when The Question gets asked: "Who do you know who can help me with..."

Your name pops up in the conversation.

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