To Be Beautiful

To Be Beautiful

[Written by Lauren Caswell, one of my awesome daughters, a gifted architecture student at LaTech. Bottom photo is one of her paintings.] To define what it means to be beautiful, you first have to study what it is that wants to be beautiful, because not everything will have to same definition for beautiful, even when […]

Face to Face Networking for Newbies

Face to Face Networking for Newbies

Right now I’m in hermit mode, getting stuff done, but short on the local business right now. Thankfully even while a hermit business does come in from referrals, and networking online. I’m not really comfortable in a large group of strangers, but I do great in small groups and one on one. Thanks to Dina […]

How to Get More Blogs to Review Your Book

How to Get More Blogs to Review Your Book

I ran across a cute post yesterday, How to Get More Facebook Likes, and it reminded me of a post I was going to write. Go ahead and head over to the Oatmeal blog and check it out. A few weeks ago, I was asked if I’d do a review of a book. Legitimate request. […]

What is Open Source?

What is Open Source?

I admit, many years back I didn’t know what open source was either. Thanks to my oldest son, Tim Caswell, I’ve come to know and appreciate open source. Basically open source is software which is open for all to use, without purchase. You are also free to improve, update, modify the code for your own […]

Learning How to Use WordPress

Learning How to Use Wordpress

Several years back I realized it’d be quite helpful for a business owner to have their own website. Not necessarily a blog, I thought blogs were online personal diaries, and why would I want my private ramblings public? My own personal website though would be cool. So I checked into making a website, not knowing […]

Level Up?

Level Up?

I got an email from one of my sons today. Doug is serving on a mission for our church in Eugene, Oregon. I thought I’d share part of his letter. “I know that the missionaries here think I know a lot about plants from what I learned from Mom. I can name a lot of […]

You Can Connect Simply

 I Love Referrals

I Love Referrals

  • "Can I recommend a good plumber?"
  • "Who do you use for your doctor? Do you like him?"
  • "Who did your web design? I love it!"

Is it just me, or are word-of-mouth referrals THE BEST way to find good help? No other form of advertising works as well. As business owners, we know this, too. We want to be remembered for the great service we provide, and we cherish the referrals that others send our way. Simply put: referrals really help us out. But how do we encourage people, without seeming pushy or overbearing, to remember our names and recommend us to their friends?

What if there were a strategy for "helping along" those referrals that you need to grow your business? So that when The Question gets asked: "Who do you know who can help me with..."

Your name pops up in the conversation.

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