High Touch Marketing


How to Send Out Your Holiday Cards in 15 Minutes or Less

I was talking to a Merrill Lynch associate about SendOutCards. “I wish I seen this before I’d already ordered my holiday cards.” I wish he had too. Good news is that he can become familar with the system and use it throughout the year, and next year his holiday cards will [...]

Have You Picked up Your Marketing Calendar Yet?

I picked up this great resource by following a link from the Women’s Media Summit Blog. Your Marketing 2007 Calendar lists many special holiday events, and gives you space to write your own monthly marketing plan around these events.
Here is where I missed out. I’d downloaded the calendar, understood the value, but really missed [...]

Does Your Marketing Message Connect?

or What do Secrets, Squid and Geese have to do with it?
I enjoy being outdoors, and can often be found walking near the duck pond. There are several geese who enjoy the park. No matter which direction one of the geese goes in, the others all follow, looking for the [...]

The Power of Thank You

I send out thank you cards often. Once they’ve been sent out, I forget that I’ve sent the card. Sometimes you don’t have a snail mail address, so I’ve dropped an email note of appreciation. You’ve ever visited someone’s website and something they wrote made you stop and think, left an impact on their life. How about a teleseminar, forum post, etc. We expect a thank you note when a physical gift is given such as a birthday or wedding present, but imagine how the recipient feels when they get an unexpected thanks.

You don’t love your kids if you don’t. . .

Ever get annoyed with salesman who use guilt and high pressure sales tatics to push their goods on you, instead of listening to their needs?
“You don’t love your kids if you don’t buy my vacuum cleaner.” The salesman looked me right in the eye and didn’t even flinch. He was sure he was going to [...]

“How to Get All the Business Referrals you can Handle”

In “Millionarie Blueprints” David Frey explains:
How to get all the business referrals you can handle using automated follow-up marketing
He goes on to say that the biggest source of new customers is through referrals. The trick is how to get those referrals, taking time to develop a personal relationship. David gives the example of [...]