Connect Simply

or What do Secrets, Squid and Geese have to do with it?

I enjoy being outdoors, and can often be found walking near the duck pond. There are several geese who enjoy the park. No matter which direction one of the geese goes in, the others all follow, looking for the choicest breadcrumbs, corn.

Now one goose really got my attention. I was sitting on a park bench with my daughter, when the goose snuck up behind, stuck his head between the seat and back of the park bench and let out the loudest honk! Talk about flying off the park bench. Yep he was loud and got our attention, but did we share our crumbs with him?

Think about it. How is your sales page connecting with prospective clients? When they land on your page how does it make them feel? What is your marketing message? How does it fit with your marketing campaign? Do you even have a campaign?
Do they get what you are all about, or is it same old, same old, salesy marketing pitch?

“We’ve got all the secrets!!!!”
“We have the answers you want!”
“Join and our experts will spill their guts for you!”

On how many pages do you find such words? Like the pack of geese, copying each others’ messages, all going after those same choice breadcrumbs. And how can something be THE SECRET, when everyone else is also promoting the same secrets? What kind of secret is that? And I don’t really want to see your guts all over my computer screen. Don’t be so loud I jump off that park bench. One more pet peeve, about those who are building a list of subscribers, if I was going to sign up for your seminar, I would have, you know I didn’t sign up, so don’t send me an email titled “Did we lose your registration?”.

It is always great to have a marketing and copyrighting specialist around. I learn much from Dina Giolitto. We were discussing the sales copy on a website I’d shared with her. And being the expert than she is, she immediately saw some ways the marketing message could be improved. Dina can go into details and fine tune any marketing message. It all boils down to how to put a new spin on your message and set yourself apart from all the other marketers.

To illustrate the point Dina continued:

Seth Godin’s project spread like wildfire because he spun the same old thing in a different way. Another company offering lots of bandwidth for you to upload your stuff, spread their link around and make advertising revenue. Yes. And yet he put a social spin on it with the charity thing. And he did something as goofy as put a squid as his mascot and call your page a “lens”
- this is “different” to people – you’re the expert again, yes, sure. But nobody else out there has a “lens” or one that is so “hooked up” to RSS and all, and nobody else gives you “points” for linking to other people’s lenses (note that also benefits Seth’s page rank) – genius, really. Something different.

Run out of ideas, does your mesage sound like everyone else, check with Dina, her creative mind if full of ideas.

Thanks Dina,

Heidi

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