Market Your Business with Off the Wall Holidays
I got many nice holiday greeting cards this past December from family, business associates, etc. The coolest ones are those with pictures on the front, very personal, all cards much appreciated. But what about rest of the year? Did you ever get a card for April’s Fools day? Wear Red Day? Web Content Awareness Day? Laugh and Get Rich day?
Each of us markets our business throughout the year. But I’d never realized that I should plan that in advance, using various holidays. If you don’t have a holiday that celebrates as you wish, you can even create your own holiday.
Last year I picked up a Marketing Calendar from Heidi Richards. It was a great help. That was when I realized the value of planning in advance. You ever see a holiday come up, traditional or off the wall, and say “Gee if I’d only thought of it sooner it would have made a great promotion for . . .”
Of course when the next year rolls around, you will find yourself saying the same thing again unless you plan. I’m looking forward to the release of Heidi Richards new Quirky Marketing Calendar to be released first week of February.
Cards are one of the cool ways to market through the holidays. To celebrate the launch of her new book, Heidi Richards is having a Quirky Holiday Marketing Greeting Card Contest. Lot’s of prizes, check them out at her RedHead Marking Blog
Jan 30th, 2009 at 4:19 pm
You are so right, Heidi. Cards can be excellent marketing tools. I would love to get my hands on a calendar that celebrates less popular events.
Jan 31st, 2009 at 4:26 am
You’re so right! That’s why we are planning something special for National Pet Dental Health Month, Sled Dog Day, Safety Pup Day, and Spay Day – among others. Do you have cards for any of these?
Jan 31st, 2009 at 11:15 am
What a great idea! I always think of holidays when it’s too late to do much about them, so planning ahead is crucial. Also, going for the ones that are lesser known can make for some very interesting and fun posts. Thanks for the heads up!
Jan 31st, 2009 at 10:42 pm
This is a great tip! Now, if I can just figure out how to use that send-out card service. I get lost in it.
Jan 31st, 2009 at 11:00 pm
Karen, Heidi Richards has just such a thing, her contest is to help promote her new ebook. http://www.quirkyoffer.com/ I think her official release date is Feb. 6.
Melodieann, you can have a card for any holiday you want. Sending you an email. I’ll show you how. And we do have many cards with cute dogs, I believe I saw some birthday cards for dogs.
Eileen, you and me both, Heidi Richards has helped me realize the plan ahead. Jump on in and join the contest.
Pam, no need to get lost, I can fix that, I’ll walk you through whatever, and there are links to easy to follow videos.
Feb 4th, 2009 at 12:52 am
Heidi,
I love my Send Out Cards account, and am still hoping to make more of it some day. Haven’t forgotten our conversation, you are a great inspiration. Just need those extra funds to come in.
Hope all goes well with Heidi R’s book, sounds like fun!
Feb 9th, 2009 at 9:40 pm
Thanks Claudia,
I appreciate it. SendOutCards is a wonderful company, and I’m enjoying Heidi Richards’s ebook.