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I send out thank you cards often. Once they’ve been sent out, I forget that I’ve sent the card. Sometimes you don’t have a snail mail address, so I’ve dropped an email note of appreciation. You’ve ever visited someone’s website and something they wrote made you stop and think, left an impact on their life. How about a teleseminar, forum post, etc. We expect a thank you note when a physical gift is given such as a birthday or wedding present, but imagine how the recipient feels when they get an unexpected thanks.